EKX
OC Votes: Identity Rebrand
OC Votes needed one visual system that unified dozens of county nonprofit partners across print, digital, social media, and web.
Role: Creative Consultant. Brand strategy, visual identity, communications toolkit, partner social media ads, and website design, built from the ground up.
The toolkit, style guidelines, and content calendar gave partners the tools to deploy on-brand social media independently, extending consistent messaging across the county’s civic engagement network.
PROCESS
Kendrick Lamar: Press Rollout
A press rollout for a Kendrick Lamar tour, pairing wheatpasted street posters with a magazine feature around Kendrick.
Role: Sole creative, leading concept, poster design, editorial layout, writing, and photo editing.
The Peekaboo poster uses fragmented typography and a mirrored car silhouette to reflect Lamar’s deliberate presence in culture. The Wages War magazine feature extends the concept into print, exploring the weight of his work.
PROCESS
JACQUEMUS x BAUHAUS: CAMPAIGN
PROCESS
A fashion campaign pairing Jacquemus with Bauhaus, applying the movement’s geometric grid and primary color language to a bag drop announcement.
Role: Sole creative, leading concept, art direction, layout, and design.
The Bauhaus grid creates a bold, structured composition while keeping the Jacquemus wordmark and campaign imagery at the center.
