EKX
BRAND IDENTITY
EDITORIAL
CAMPAIGN
OC Votes: BRAND Identity
EXTERNAL LINKS
REFERENCE
Original 2024 OC Votes logo + other OC voting initiatives
OC Votes needed one visual system that unified dozens of county nonprofit partners across print, digital, social media, and web.
Role: Creative Consultant. Brand strategy, visual identity, communications toolkit, partner social media ads, and website design, built from the ground up.
The toolkit, style guidelines, and content calendar gave partners the tools to deploy on-brand social media independently, extending consistent messaging across the county’s civic engagement network.
PROCESS
Brand mark development
Kendrick Lamar: EDITORIAL
REFERENCE
Original tour posters + album artwork
An editorial and additional press for a Kendrick Lamar tour, pairing wheatpasted street posters with a magazine feature around Kendrick.
Role: Sole creative, leading concept, poster design, editorial layout, writing, and photo editing.
The Peekaboo poster uses fragmented typography and a mirrored car silhouette to reflect Lamar’s deliberate presence in culture. The Wages War magazine feature extends the concept into print, exploring the weight of his work.
PROCESS
Poster layout exploration
JACQUEMUS x BAUHAUS: CAMPAIGN
REFERENCE
Bauhaus art + fashion references
PROCESS
Bauhaus-inspired campaign study
A fashion campaign pairing Jacquemus with Bauhaus, applying the movement’s geometric grid and primary color language to a bag drop announcement.
Role: Sole creative, leading concept, art direction, layout, and design.
The Bauhaus grid creates a bold, structured composition while keeping the Jacquemus wordmark and campaign imagery at the center.